because the design craftsmanship has evolved from a purely aesthetic benefit to a strategic, business-oriented, and often invisible foundation. I help companies improve their design through conceptual design, branding, and UX/UI design to support their success.

As an integrated designer – shaped by the influence of my B.A. and M.A. acquired close to the Bauhaus in Dessau – I am convinced that not the tools, methods, or specialized labels make a good designer – it is the basic understanding of design and the aesthetic sensibility.

It is the ability to analyze contexts and to be able to design them in a targeted way because everything is connected to everything else. The hidden system that underlies a digital design, for example, forms the basis for the user experience on which the visual design is based. But both also influence each other and it is the interaction of all design aspects which leads to the success of a project.

Computer programs, platforms, or methods are tools used in the design process. They are constantly changing and require constant study. The rules and principles of good design, on the other hand, are more durable, but also not static. They change and expand. Due to the climate crisis, for example, “human-centered design” is currently being discussed, and “earth-centered design” is on the rise. “Good design is constantly evolving – just like technology and culture.” – Dieter Rams

I see change as an opportunity and want to use good design to drive the social transformation process, inspire people, simplify people’s lives and contribute to shaping the future.